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Last Monday, I made a trip to visit the Cartier store on Rodeo Drive which was opening a jewelry exhibit to celebrate the 100th anniversary of the French company.

We arrived around 11 am but the upstairs portion of the exhibit was still not ready. We looked around for a few minutes on the ground floor which had regular merchandise on display and plus some of the remarkable jewels designed in the past century and which had been gathered for the special show. I started asking questions but the sales lady did not know enough so she got a docent to give us a guided tour. For over half an hour we were treated to a dazzling display accompanied by information on the advances in techniques in design of jewelry, watches and other luxury items that Cartier so famously produces.

The most impressive piece of the show was a wreath of diamonds that held together a cascade of diamonds and deep green emerald drops. This brooch was designed for Marjorie Merriweather Post and it was accompanied by a picture of her wearing it in the Roaring 20s. Pinned near the shoulder of her dress, the cascade of glittering stones almost reached her waist.

Another celebrated jewel collector, Hollywood star Elizabeth Taylor, was represented by no less than three displays. Her diamond and ruby suite was in the street window. Upstairs, her fabled engraved and heart-shaped Taj Mahal diamond that Shah Jehan bestowed on his wife Mumtaz centuries ago, hung from a ruby-studded gold rope designed by Cartier to replace the original silk cord. Nearby was her pearl and ruby necklace, featuring the enormous La Peregrina, a teardrop pearl once worn by Mary Tudor and generations of Spanish queen consorts. Next to the necklace was the design sketch on which Ms. Taylor scribbled a request to change the setting from gold to platinum. Richard Burton was a remarkable husband to lavish so many magnificent jewels on his wife.

Although we were clearly not high-rollers, I appreciated the courtesy that the store extended to us by giving the private tour. That is what I call great customer service. I was so dazzled by the display I did not take any video of the store’s exterior. Sadly yet understandably, I was not permitted to photograph the displays inside. It was a great marketing effort featuring skilled craftsmanship, rare gems, celebrity and romance.

After browsing the windows of other fabled jewelers such as Harry Winston, Van Cleef & Arpels, Garrard,Tiffany, Buccellati and Bulgari, we stopped for a late lunch at McCormick and Schmick’s. Our booth overlooked Wilshire Boulevard and the Beverly Wilshire hotel. Great spot to count the Rolls Royces and Bentleys on the street. Food and service was very good. We enjoyed a salad of arugula with goat cheese, seafood in a flavorful lobster broth, and a moist thick slab of shark with grilled vegetables. Dessert was a trio of sorbets and a dainty key lime pie. A tad too dainty for my hearty appetite. After all, every jeweled bracelet we saw that morning had larger diameters than the pie!

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December 2017
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